From projects such as K/DA to Pentakill, music has always been a way for Riot to connect with its fans and create moments of joy. Hence, the launch of Riot Games Music, a newly formed subdivision under Riot Entertainment that explores standalone music-driven experiences that will push the boundaries of the gaming industry.
The ask was to develop a versatile, multi-use social brand toolkit that will support the myriad of content and experiences that RGM will deliver to its fans in the future.