When Riot Games decided to launch a TV show, we teamed up with Arcane and League of Legends to launch a moment like no other. We worked across a variety of mediums to help craft a cohesive digital design language, 2 unique interactive experiences, and a social campaign.
Into the Arcane supports the wider moment for the show Arcane. It was important to create something that felt like an extension of Arcane. Taking cues from Arcane's design system, the team created and expanded a digital design language that would live across the entire League of Legends ecosystem.
I was tasked with developing a wordmark lockup, as well as distinct UI & branding elements used across two phases of the campaign—Progress Days and Undercity Nights.
For all that play League of Legends, all of the action for ITA happens in the official League Client—an application environment that allows players to explore, shop, socialize, and earn outside of the game. The hub allowed players to discover all relevant content, whether it was something that happened in the Arcane that week or to explore the newest Preseason gameplay content.